I was 18 when I walked into my new job at a call center that sold insurance. The interior was ugly. My new bosses wore cheap, ill fitting suits. My new co-workers looked rough and worn out.
At least it was indoors and air conditioned (I had just quit my job shoveling dirt all day—in the HOT sun—for a measly $9/hr).
I had never cold called before.
Growing up in a small town in Illinois, people lived strict, conservative, and religious lives. Everything by the Bible. Praise God. Live Frugal. Pinch pennies. Save for retirement.
I was surrounded by “money is the root of all evil” types, with a resentment toward wealth.
I hated it. It didn’t make any sense to me.
At school my grades were average. I had severe ADHD, and when I figured out 75% of high school is memorization—I couldn’t do it.
One day in school I asked my teacher, “When do they teach you what to do if you want to own a business? Or be President one day? When do they start teaching us how to do that stuff?”
The teacher looked surprised and said, “Well, that’s not realistic Ben. They’re not going to teach you that. You’ve got to be realistic.”
So here I was, walking into my first cold calling job. The first hour the calls go as expected. Hang ups. No’s. And a few people cussing me out for calling.
My co-workers hated all the rejection.
But to my surprise — it didn’t bother me! And I was able to naturally shift the conversations, keep people on the phone longer, and then it happened…
I cold called another person. I talked them through their objections, and they changed their mind. They were seeing the value — how their lives would be better if they bought.
They said, “Yes!”
It hit me right then and there. That “Yes!” meant more money was going to be added to my paycheck. My next thought was, “I can do this ALL day!”
Shoveling dirt didn’t have any reward for shoveling more or faster. Selling did!
(Side Note: I still hold sales records there, 8 years later!)
After that job, I sold my way to six figures and 800,000 followers on social media. Then I made even more money in direct sales.
Shortly after that, I started selling agrochemicals to farmers, and I currently sell seven figures worth every year to American farmers throughout 5 different states.
Last year, when I turned 25, I launched my own digital marketing agency. I needed clients so I hit the telephone and cold called my way to $100k of recurring sales a month in just 120 days.
My job at that call center showed me that my school teacher was wrong. There was nothing realistic about an 18 year old becoming the sales record holder for an entire company or a 25 year old becoming a millionaire.
I’ve learned that being realistic is a sell out of your potential. Realistic means, “lower your life standards and ambitions.”
Ben Buckwalter is an award winning sales strategist and serial entrepreneur working with business owners, companies, and corporations to master their selling process so they can consistently magnetize ideal prospects and scale exponentially using the Infinity Sales Method™.
Ben’s consulting and genius is trusted by global brands such as Bayer. He uses over 8 years of experience in leadership, communication, and digital marketing to discover and leverage the untapped sales potential within each company to create endless leads and increase the lifetime value of each client.
Ben’s clients have seen epic results, such as gaining millions of social media followers, getting 400+ million video views, experiencing over 300% ROI, and increasing their sales numbers so significantly, that his clients keep coming back again and again for more of Ben’s one-of-a-kind sales philosophy and guidance.
His genius has been featured in publications such as Entrepreneur, Future Sharks, YFS Magazine, and more.